Financial Literacy Advocacy & Awareness Campaigns
We run a variety of campaigns and grassroots programs that build public support, media attention, and policy momentum for stronger financial education.
Our team of passionate advocates turns evidence into action. Through national research, media outreach, coalition-building, and community campaigns, the NFEC raises public awareness about the urgent need for high-quality financial education and equips local leaders to deliver it. From headline-making surveys and PSAs to family-focused initiatives and state-level advocacy, we build the public support, partnerships, and policy momentum that help schools and communities teach every student to make informed financial decisions. We’re grateful to the educators, volunteers, and partners who make this work possible.
Industry Data That Drives Media Attention
The NFEC runs national surveys and assessments that spotlight gaps in financial knowledge and fuel media coverage and public debate. Our research provides clear, shareable metrics that reporters, policymakers, and partners use to illustrate the urgency of financial education. Here are two examples of data:
Family and Community Engagement in Youth Finance Education
The NFEC promotes a range of initiatives that empower individuals and families to actively support the movement to improve financial capabilities. From the Cash for Candy campaign to Take Your Child to Work Day, Love and Money Month, and the Kids’ Chores Initiative, the NFEC provides resources and encourages community involvement to help build stronger financial foundations. Here are a few examples:

Love & Money Month
A February campaign exploring how money affects relationships – romantic, family, and parental – and offering resources, activities, and tip sheets to help couples and families talk about money and plan together.

Back-to-school Financial Literacy
Lesson plans, parent tips, and age-appropriate activities that turn back-to-school shopping and routines into hands-on money lessons for students and families.

Take Your Child to Work Day
Guidance and ready-to-use activities for employers and parents to turn workplace visits into practical lessons about careers, earning, and money management (observed the fourth Thursday in April).

Cash for Candy
A Halloween campaign encouraging communities to swap candy for small cash gifts or run buy-back events – creating teachable moments about saving, budgeting, and community giving. Resources, event kits, and worksheets are provided.
General Public Awareness
The NFEC runs national public awareness campaigns to build widespread support for teaching every student to make informed financial decisions. Our work includes celebrity spokesperson partnerships, public service announcements placed in major outlets, and advocacy-driven marketing that sparks public demand for stronger, higher-quality financial education.
The United for Financial Literacy℠ Advocacy Initiatives advance this mission by promoting robust K–12 standards, encouraging parental involvement in children’s money education, and supporting community-based programming that delivers real results.
We equip advocates with ready-to-use resources – messaging toolkits, media templates, briefing materials, and campaign playbooks – so local leaders can move policy, mobilize communities, and expand financial education across the country.





























