Promotional Campaigns & Financial Literacy Resources
To generate awareness and build community support the NFEC leads a series of promotional events that tie local efforts into national campaigns. These promotions provide unique ways to educate your community, get the media involved and propel the financial literacy movement.
To support the efforts of advocates the NFEC provides complimentary financial literacy resources, tools, and tips needed to promote financial wellness and positively impact your fellow citizens. Additionally, national and local promotions are spearheaded to encourage communities across the country to get involved.
Learn more about NFEC signature financial literacy campaign promotions:
Financial Literacy Resources Promote Entrepreneurship
Do you wish you could acquire the skills and motivation to start—and run—your own business? The National Financial Educators Council, a leading provider of financial literacy resources, can give you a solid background to get your small business underway. Becoming an entrepreneur is not for everyone; running a business takes courage and a lot of hard work. But being your own boss also can be extremely rewarding and lucrative.
According to the NFEC, certain qualities make an individual more likely to succeed as an entrepreneur. A good entrepreneur is by definition willing to take initiative and risk. Entrepreneurs are those people who can recognize opportunity and then access and organize resources to take advantage of that opportunity. Yet while a person must have certain inherent qualities to run a business, they also can gain useful knowledge with financial education resources like those available through the NFEC.
The NFEC offers personal finance resources that include curriculum, classroom-based workshops, celebrity events, games, activities, and online learning centers. They even have a mobile app that people can download so they can learn money management skills anytime and anyplace they have a mobile signal. Most of these resources are available at no cost.
By adding over 80 personal finance resources, the NFEC leads the industry as it works toward fulfilling its mission of creating a world where everyone has the financial capability to make qualified decisions that improve their lives. This team of expert professionals promotes financial literacy and provides financial literacy resources to a global audience.
What is financial literacy? The term is defined as “Possessing the skills and knowledge about financial matters to confidently take effective action that best fulfills one’s personal, family, and global community goals.” Put another way, financial literacy means being able to live a desired lifestyle and achieve one’s life goals. Successful entrepreneurship is one way to put effective personal finance skills to work.
Free Financial Literacy Program Rises Far Above Average
What does financial literacy mean to you? According to the National Financial Educators Council, the term can be defined as “possessing the skills and knowledge on financial matters to confidently take effective action that best fulfills an individual’s personal, family, and global community goals.” Having designed and sponsored more than a thousand free financial literacy programs, the NFEC has learned which characteristics ensure program success.
To build a framework for evaluating a personal financial literacy program, the NFEC has coined the phrase “campaign approach.” Under the campaign approach a successful program must include three essential pieces: Education, Awareness, and Sustainability. Unfortunately, most programs fail to meet these criteria.
The average financial education program is one-dimensional, boring, and poorly attended; ignores larger objectives; and lacks ongoing funding. In contrast, the NFEC promotes financial literacy online, in classrooms and workshops, and at high-profile celebrity events using strategies that engage target communities in the process. Thus the NFEC campaigns are far-reaching, appealing, well-attended, and sustainable—producing results well above the average.
Taking the campaign approach to financial literacy education involves garnering community support and goodwill. Reaching the widest possible audience requires effective media relations and promotional efforts, making sure the message gets out strongly and frequently. And the programs created by this national financial literacy foundation—the NFEC—employ fun, engaging instructional techniques that excite participants and motivate them to take action toward financial freedom.
Sustainability to continue presenting these free financial literacy materials is created in part by conducting measures of program success. When the campaign demonstrates a positive impact on people’s knowledge, the sponsors can leverage that achievement to gain ongoing funding and support to continue the campaign well into the future. The campaign approach really works, and the NFEC offers consultation to ensure success.