Jana Stoughton, College Student
The National Financial Educators Councils’ financial literacy events give participants a memorable learning experience while sharing practical personal finance lessons. These experiential events increase retention rates and motivate students to take positive action.
From full production promotions (concert venues, celebrities, live entertainment) to smaller community courses – the NFECs’ events have participants talking about what they have learned long after the show is over.
There are a variety of programs to fit your financial education program goals. Classes (ranging from an hour to semester long), camps (half day to five days), workshops, virtual training and live events all are available. To accommodate a variety of budgets the NFEC has broken down their financial literacy workshops into three general categories.
The NFEC supports anyone out in the community spreading the message of financial literacy. However, many speakers on the topic lack the training to deliver this effectively. All NFEC speakers are certified and will give your event the professional touch.
With any option you choose, the NFECs’ financial literacy workshops also include an activation package. This includes: pre- & post-tests, marketing material, coursework, press releases, community outreach package, media services, training, follow-up educational material, grant guides, sponsorship forms and more. You receive a turnkey package to ensure your financial literacy workshop is a success.
The most common problem with many financial literacy workshops is that they focus solely on the educational aspects, and forget about the entertainment factor needed to truly connect with the audience. Teaching money is different than any other subject because there are so many emotions, preset beliefs and aspirations associated with this topic. It is critical that this material be delivered in a way that connects with participants and addresses those issues in a fun, engaging way.
As you see from the videos, the NFEC events create an experience that gets students in the proper mindset to pick up money skills. Teaching personal finance in a way that gets participants get motivated to pick up this needed knowledge and most importantly, they provide follow-up training material so students can take action on their new found inspiration to learn about money.
This is How You Lead Winning Financial Literacy Events
Are you in search of a winning method of organizing successful financial literacy events? Congratulations! You have arrived in just the right place. We’ve expertly crafted a breakdown of the journey you’ll need to take to achieve your goal, explaining everything step by step.
Success Story: In the Real World
Below, in the example that follows, you will read all about how a professional sought help and succeeded in organizing financial literacy events:
Ana Rosa works at a community center as its Head Coordinator, where she is in charge of supervising about 26 team members – who come from all walks of life. After multiple employees asked her some questions about basic personal finance issues, she opted to begin planning some financial literacy month events to help everyone out. Everyone in this group was already quite familiar with her, as was the topic at hand. She was still missing some critical pieces, however.
After completing an informal sample survey with some members of the group, she quickly understood that most of them lacked even a basic grasp of the topic at hand.
Objectives for your Financial Literacy Event Ideas
Ana Rosa had already decided on her short-term goal: provide this group with a solid level of understanding on the topic so that they could apply it to their own finances. Thanks to the limited availability and tight schedules of this group, she could understand that everyone would – at the most – be able to participate for two hours weekly. For that reason, she was totally OK with exploring financial literacy event ideas that focused on just the core fundamentals of the topic.
As the events eventually came to end, however, her end goal was that this group would rise to the “Applying” phase of knowledge for this topic.
Rubber Hitting the Road
Ana Rosa had her objectives set, so she then needed to move on to figuring out the delivery of the material. This particular group of people had wildly varying schedules, so she knew that finding financial literacy month events that were based on the internet would be best.
Zeroing in on a Focus
Ana Rosa then had to narrow down the primary focus of the financial literacy event ideas she was designing. This group was made up of young, energetic learners, so she opted to focus the program on savings and the importance of healthy credit.
Reaching Out to Ask for Support
Ana Rosa, at that point in the financial literacy events, needed to reach out to a qualified educator who could assist her in presenting this material. She hoped to find a presenter that was skilled at teaching this age group, as well as one that had a verifiable track record.
The presenter she chose was a Certified Financial Education Instructor (CFEI).
Financial Literacy Month Events: Define a Format
Ana Rosa would need financial literacy month events that would still work within scheduling constraints without sacrificing quality. For that very reason, she chose to build a flexible solution that’s divided into smaller units that can be completed at the participants’ convenience.
How to Show the Impact
Out of the 26 team members who ended up taking part in the financial literacy events, 24 completed them successfully – collectively achieving an average improvement rate of 13%. Ana Rosa’s next move was to collect the resulting data and produce a summary that she could show to her supervisor and demonstrate the progress she made with her efforts.
Motivation for the Future
Ana Rosa knew, as the financial literacy events came to an end, that this collection of people would be best helped if she could keep providing them with continued learning support. As the events finally came to an end, she sent out individualized messages congratulating all who had participated and taken advantage of the financial literacy event ideas she conveyed.
She ended up choosing to keep providing follow-up lessons, once per month, so that they had a better chance of retaining what they were already taught.