Industry Leading Financial Literacy Consultant
Few people in the world possess the expertise and experience needed to promote financial wellness effectively. But having designed more than 2,500 successful financial literacy programs for clients, our team of consultants has the expertise to develop winning programs.
Our team designs, develops, and implements programs – from community-based workshops to our largest initiatives serving over 500,000 people in a single campaign.
The NFEC’s thought leadership has led to industry advancements, many of which have become recognized best practices. We set the industry standards – educational methodologies, learner achievement, financial education, and coaching guidelines.
Financial Literacy Consultant Support Levels
All our clients receive personal 1-on-1 consultation and support plus access to group training and support calls weekly. Additional levels of support and consultation are provided for those who sponsor larger programming efforts.
Select from among the financial literacy programming options below to choose your consultation.
Turnkey Financial Education Packages
Complete turnkey financial education programs ready for you to deploy (custom branding available).
NFEC-managed Financial Wellness Programs
The NFEC can manage your entire financial wellness program through its nationwide team of consultants.
Custom-designed Financial Literacy Programs
We create a customized campaign for organizations with budgets exceeding $50,000.
Financial Literacy Consultant
This page is for those seeking a comprehensive financial literacy initiative implemented entirely by the NFEC. For those seeking do-it-yourself turnkey packages, visit the financial literacy business programs page.Financially literate citizens benefit individuals, communities, and our country. Corporations, organizations, and anyone with a passion for improving the financial capability of their communities can make powerful contributions to the growing financial literacy movement.Many personal finance promotions are one-dimensional, fail to align with larger objectives, and lack an overall campaign strategy. Such education typically presents little usable information; many existing programs are boring—alienating participants from the learning process—and suffer from low attendance. In contrast, NFEC campaigns are reported to engender strong community support, reach a targeted audience, and employ fun, motivating instructional techniques to keep participants interested and engaged.
The NFEC’s approach maximizes program outreach and impact while delivering a measurable ROI. By engaging target communities in the financial education process, the NFEC presents a far-reaching, appealing, sustainable program. And the host organization benefits in turn through measureable revenue and awareness generators, including new client acquisition, media coverage, community goodwill, and deeper connections to the target audience.
The NFEC’s unique approach to developing successful financial literacy initiatives is described below and on thecase studies page. Open in new window The NFEC develops comprehensive financial literacy campaigns using a4-step process:
1. Planning 2. Development 3. Activation 4. Sustainability
1. Planning
Financial literacy campaigns give organizations an avenue to accomplish a variety of goals. A well-defined plan is essential to ensure that organizations achieve their key objectives. The NFEC works with clients to tailor a clear plan focused on successful goal achievement. The planning step includes:
Organizational Objectives.
To ensure that a financial literacy initiative becomes sustainable, alignment with your business objectives is critical. Financial literacy provides an excellent vehicle to generate new accounts, introduce new services, build community goodwill, obtain media attention, and connect with targeted clients. The NFEC improves sustainability by designing financial literacy initiatives aligned with broader organizational goals.
Educational Objectives.
What end goals do you envision for participants in your financial literacy initiative? The NFEC creates a detailed educational plan to keep focus on delivering quantifiable results, improved retention rates, and measurable changes in participants’ money skills.
Positioning.
The NFEC develops a clear messaging plan to position you in a light that best serves your objectives. Financial literacy training provides a platform to position financial organizations as advocates and educators.
Promotions Plan.
A clear marketing and promotions plan can be developed to accomplish various goals, which might include: generate awareness, build community goodwill, obtain media attention, attract new clients, or build valuable relationships with like-minded organizations. This part of the process involves creating detailed partnership, marketing, outreach, and media plans.
Sustainability Plan
ROI is an important factor in developing a sustainable initiative that can benefit community members in perpetuity. Client acquisition, usage, media, goodwill, awareness, referrals, and cross-selling are parts of the sustainability plan.
Measurement Plan
The NFEC team helps you develop quantifiable measurements to ensure that your initiative meets various objectives. Many questions are possible, but one remains fundamental: What objectives must your organization achieve in order to consider the campaign successful?
2. Development
The detailed plan serves as a guide to initiative development and execution. The NFEC’s strategic development team works to build a program that reflects information collected during the planning phase, and applies creative resources to develop a unique program designed for lasting, positive impact. During the second phase key campaign components are developed, including:
Client Experience.
Most financial education initiatives are dull. Successful initiatives maximize the experiences of end-users, sponsors, and hosts alike. NFEC programs are talked about long after the promotion is over.
Instructor and/or Spokesperson.
The NFEC can train and certify your team or provide Certified Financial Education Instructors—among the most qualified personal finance educators in the country. The NFEC’s access to celebrities and sport stars passionate about financial literacy may be deployed to help organizations accomplish the full scope of outreach efforts.
Educational Material.
Balancing practical and educational standards with multiple education touchpoints serve to deliver material best suited to your target audience. The NFEC’s educational material is available for all ages. It is practical in nature and provides “real-world” examples to which the audience can relate. A program’s educational mix might include live events, guidebooks, virtual learning centers, software programs, phone applications, games, webinars, and material for those who support development of the target audience.
Event development.
The NFEC offers a portfolio of branded events and the capability to create custom events that fit specific objectives. Most financial literacy promotions benefit from a high-profile launch event and ongoing educational outreach.
Measurement.
Financial literacy initiatives should set clear, achievable goals and include a measurement component to quantify program success for both participants and the organization. Pre- and post-testing, surveys, and measures of long-term behavior change help quantify the program’s success.
Promotional Material Development.
The NFEC’s marketing team develops material aligned with the goals defined in the planning phase. Traditional, social media and grassroots promotions all can be included in your financial literacy promotional mix.
Relationship Development.
Collaborating with groups that serve your target market increases your message’s reach and frequency. The NFEC builds “win-win” relationships that elevate all parties involved.
3. Activation
Once a clear plan and proper development are complete, activation brings all the planning and preparation together. To ensure that the promotion meets its goals, the NFEC offers services to help organizations activate the financial literacy initiative.
Event Production.
The NFEC production team has capability to handle any size event, from small workshops to large-scale productions. They sponsor the largest full-production financial literacy event in the country – Money XLive – and have successfully launched a variety of campaigns.
Internal Coordination.
Communication, directions, and training should be provided to everyone involved in the initiative at any level. To ensure that your launch is effective and professional, the NFEC project manager acts as a liaison to execute the plan.
Partner Activation.
Achieving “the push” upon campaign launch requires a coordinated effort between all partners. Promotions, special appearances, sponsors, partners, and community supporters will ensure that your campaign receives the attention it deserves.
Launch Event.
High-profile events launch the financial literacy initiative visually for maximum impact. A high-visibility invitation list including community influencers, the media, targeted market, and other strategically selected guests will help your organization build relationships and gain positive exposure.
Promotions Launch.
Creating unique promotions through traditional marketing and public relations raises awareness and interest about the campaign. The NFEC has many tools available for organizations to gain media attention at low cost, including PSA services.
4. Sustainability
Financial literacy programs that generate a measurable ROI and improve an organization’s bottom line objectives achieve better sustainability. The NFEC’s approach focuses on bridging the gap between educational outreach and organizational revenue.
Measurement of ROI models.
To prove the campaign’s monetary value, the NFEC completes a ROI report measuring select areas: client acquisition, cross-selling, usage, media, and other key areas identified in the planning phase.
Support Staff Training. Training staff members who have direct client contact is critical to ensure accurate measurement of campaign effectiveness. Trained employees can source leads and track clients recruited through the financial literacy initiative.
Continued Educational Outreach.
Developing a sustainable program that continues to deliver financial education in perpetuity will increase the campaign’s outreach, thus benefiting the largest number of community members with personal financial knowledge.
Referral Campaigns.
The NFEC’s referral campaign assists organizations to increase referrals from single individuals and via collaboration with organizations that serve a similar target demographic.
Annualize.
Initial promotions take the most effort. Once the program gains momentum, less effort is required to maintain positive forward movement. Annualizing promotions builds top-of-mind awareness about the campaign in the financial literacy space.
Building a sustainable, effective financial education campaign takes superb planning and effort. But the potential long-lasting results can help organizations and participants alike reach a stunning level of success. Receive a complimentary consultation by completing the information below.
We commend you on your interest to empower your community with the education and skill sets that can make a lasting difference in citizen’s lives. We look forward to helping your organization achieve its business, outreach, and philanthropic objectives.
Financial Literacy Programs
Financial Literacy Curriculum | Financial Education Products