Financial Services Professional & Financial Literacy Advocate

Anayo Agu is a personal and business development adviser and an executive coach with special interest in lifestyle and business transformation. He is a well known and respected speaker, a self-education champion and a financial literacy advocate. He holds degrees in management and marketing; and professional certificates in commercial diplomacy and international trade development, franchising, entrepreneurship, coaching and financial literacy. He has spent over 28 years facilitating international trade, and helping entrepreneurs, particularly micro, small and medium enterprise owners, to seize opportunities and meet the associated challenges. As the Senior Commercial Specialist at the US Commercial Service at the US Mission in Nigeria, Anayo enjoyed, among other critical duties, the responsibility of facilitating strategic trade missions, business relationships, project agreements and export transactions worth hundreds of millions of dollars between American and Nigerian firms. During the period, 1991-2013, he also was severally assigned to initiate and implement critical market development programs that eventually resulted in expanded trade relationships and investment opportunities between Nigeria and the United States. Mr. Agu also has had opportunities to play strategic roles in the implementation of social investment programs through public-private partnerships in Nigeria. While serving as the pioneer Special Adviser on small and medium enterprises & investment promotion to two Governors of Enugu State, Anayo championed the resuscitation and transformation of the State SME Agency, Enugu SME Center. This milestone ultimately resulted in the training of over 36,000 SME owners and aspiring entrepreneurs on various skills including enterprise development, financial literacy and access to market. It also led to the unprecedented extension of soft loans worth 2.3 billion naira to over 2,500 MSMEs under the state MSME Development program from 2014 to 2019. It was to the credit of his exemplary leadership that the state loan program received both local and international commendations for its transparency, inclusiveness and public-private partnership. Anayo was a recipient of many awards by the U.S. Government for exceptional leadership and outstanding performance of official duties. He has also enjoyed the honor and recognition of many respected Nigerian institutions, trade, industry and professional associations. Under the aegis of Seeds of Greatness Institute, Anayo Agu, Co-Founder/CEO, is now on a mission to empower people to consciously create the systems they need to transform their financial lifestyles and businesses, while living a life of service, success and significance.