Financial Services Professional & Financial Literacy Advocate

Financial Freedom Strategist, Dr. JeFreda R. Brown, helps empower individuals to make informed and positive financial decisions. She personally ensures that every client receives personal attention, competent service, and timely information.

JeFreda excels in Helping People Sustain Their Financial Life. She enjoys strategically developing and implementing processes and systems to help clients optimize efficiency, productivity, quality, and profitability. She is a Subject Matter Expert known for her dynamic communication skills and expertise in building client, community, and team relationships. She refuses to be anything less than professional, competent, efficient, and ethical.

As CEO of Xaris Financial Enterprises, LLC, it is her passion and life goal to help people develop financial health and wellness through financial education. Her passion is to help people learn about proper financial management and stewardship. As an NFEC Certified Financial Education Instructor (CFEI), she promotes financial wellness as a Financial Literacy Educator and Advocate.

With over 20 years’ experience in federal, nonprofit, corporate, and academic sectors, JeFreda is one of America’s Premiere Financial Educators. She has a Doctor of Business Administration (DBA) with a Finance concentration degree from Walden University. JeFreda earned her BS degree in Math from Mississippi State University. She also has an MBA with a concentration in Finance from Mississippi College. She is an Online eCornell Course Facilitator with Cornell University. She is a former Adjunct Professor with University of Alabama Birmingham’s Collat Business School and a former Online Adjunct Professor with Indiana Wesleyan University’s DeVoe Business School. Additionally, JeFreda is a Speaker and Author. She is available for onsite and online workshops, courses, summits, webinars, conferences, interviews, and private sessions.

In 2010, JeFreda was chosen as the winner of the Black Enterprise Magazine and Porsche Cars’ Intelligent Performers contest out of over 300 entries across the country. JeFreda has been featured in numerous print and online media for various industry websites, television and radio shows, blogs, podcasts, and magazines including ABC News, USA Today, Yahoo Finance, US News, UpJourney, Staples, & Intuit Small Business Blog. She has been interviewed on ABC News Nightline, Fox News, Black Enterprise Business Report, Annie Jennings Podcast, and Bloomberg Radio. She is a featured contributor in the book, I Didn’t Learn That in High School: 199 Facts About Credit Scores, available on Amazon. She previously had a weekly financial literacy segment on FUBU Radio. Additionally, she is regular guest on Real Talk with Mike Steele, where she discusses finance.

JeFreda is Chair of the Jimmie Hale Mission Board of Directors. She previously served as Treasurer on Women Impacting Public Policy (WIPP)’s Board of Directors and WIPP’s Leadership Council. In August 2016, she was selected for National Small Business Association’s (NSBA) invitation only Leadership Council and appointed to NSBA’s Economic Development Issue Committee.