Jay Adrian Tolentino

Financial Services Professional & Financial Literacy Advocate

Personal Notes

I’m Jay Adrian Tolentino, known as “Kuya Jay”, a Dubai-based Financial Literacy Advocate and Independent Financial Coach. I empower OFWs to control their lives through financial education and coaching, using lessons I’ve learned from past financial pitfalls. My passion for financial literacy has allowed me to give talks to various institutions, even at the Philippine Congress on expat financial issues. I host the Pera & Purpose Podcast, teaching others to use money for meaningful life. I’m also an active member of the Philippine Business Council, helping Filipinos in the UAE start businesses.

Bio

Jay Adrian Tolentino AKA “Kuya Jay” is a Financial Literacy Advocate, Independent Financial Coach, and an NFEC Certified Financial Education Instructor based in Dubai, UAE. He helps OFW’s live life in their own terms through Financial Education and Coaching. He gained his expertise after experiencing financial pitfalls such as getting scammed, buying unnecessary and expensive financial products, losing money due to improper investment strategies, and accumulating debt in his first year as an expat. His passion for Financial Literacy has made him a trusted person on money matters. He has delivered talks to various organizations, companies, and universities. In 2020, Jay was invited to speak at the Philippine Congress about a national issue that would impact the financial situations of Filipinos living abroad. Today, he hosts the Pera & Purpose Podcast, which teaches people on how to use money as a tool to live a meaningful life. Additionally, Jay serves as an active member of the Philippine Business Council, a non-profit organization that empowers Filipinos in the UAE to establish their own businesses.

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