Community Champion Organization
Personal Finance Expert Get Good at Money
Get Good at Money is driven by a mission that stretches far beyond traditional financial education. The organization actively empowers Texas communities, helping individuals, families, and organizations build stronger economic futures through practical, accessible financial learning.
By expanding access to financial wellness tools and elevating the importance of financial literacy, Personal Finance Expert Get Good at Money strengthens the financial health of people across the Lone Star State. The organization is especially committed to supporting beginning investors, working families, and those who have historically been left out of financial education opportunities.
Still, every Texan – individuals, community groups, and organizations alike – can benefit from the guidance and resources offered by Get Good at Money, a true champion for community-centered financial empowerment.
Company History
Get Good at Money is a financial education brand created to make investing and personal finance more understandable for beginners and everyday adults who may feel intimidated by the financial markets. Built around the book Get Good at Money – A Beginner’s Guide to Investing, the brand focuses on plain-language education, practical next steps, financial behavior, and long-term thinking. Its companion media platform, Money Ministry, extends those ideas through educational content and market conversations designed to help audiences build knowledge and confidence.
The brand’s financial wellness work is centered on a simple challenge: many people want to improve their financial lives but are overwhelmed by jargon, conflicting information, or the belief that investing is only for experts or high-income households. Get Good at Money addresses that gap by breaking foundational concepts into accessible explanations and encouraging learners to progress from awareness to action.
In 2026, Craig McKinnis expanded this commitment through service on the Advisory Board associated with the National Financial Educators Council’s financial wellness efforts. Through that involvement, Get Good at Money will support outreach and education aimed at helping more people develop practical financial capability. Planned areas of emphasis include college and university programs, community workshops, financial literacy conversations, media education, and partnerships with organizations serving beginner and first-generation investors.
Get Good at Money is an educational brand and does not position its content as individualized investment advice. Its contribution to financial wellness is rooted in education: helping learners understand foundational concepts, ask better questions, recognize the role of behavior and time in investing, and become more prepared to make informed decisions appropriate to their own circumstances.
Craig McKinnis leads the financial wellness outreach for Get Good at Money. As author of Get Good at Money – A Beginner’s Guide to Investing, creator of the Money Ministry podcast, and an Advisory Board Member, he is focused on expanding approachable financial education and building partnerships that can reach people before confusion or intimidation causes them to postpone important financial decisions.
Community Service Gratitude for Get Good at Money
Through Get Good at Money’s generous support, the Texas Financial Educators Council is better positioned to advance its mission of strengthening the financial well‑being of communities across the state. These donated resources and materials expand our reach, allowing us to connect with more individuals, families, and community groups who benefit most from accessible financial education.
Beneficiaries of Get Good at Money’s contributions include Texas residents as well as community organizations. The donations also help us elevate public understanding of how essential financial education is to community progress and enable us to build partnerships that support long‑term sustainability of our initiatives.
Craig McKinnis’s financial wellness campaigns are guided by principles of inclusive empowerment, steadfast commitment, creative resilience, and practical self‑reliance. He embodies these values in the way he champions his financial wellness advocacy efforts.
