Financial Literacy Campaign Reporting & Data Gathering
Among the vast array of financial literacy campaigns that have cropped up in the past decade, few provide clear evidence demonstrating program impact. Programs that fail to clearly define quantifiable measures of success and do not collect data aligned with those measures deliver unproven results.
In well-constructed programs, measures are clearly defined to guide development and offer barometers of the program’s impact. The data are gathered consistently to provide solid evidence by which the program can be judged.
The NFEC’s approach to developing financial literacy campaigns are focused on measuring programs so they possess these qualities: 1) demonstrate positive change in participants’ financial behavior; 2) increased community awareness about the importance of financial literacy; and 3) a sustainable business model that ensures the campaign will continue to help people well into the future.
Data gathering and reporting are the backbone of a program, and yet this element is often ignored. We offer support to organizations committed to ensuring that their programs are truly making an impact and to continue improving their programming over time.
Educational Measures and Reporting
For people or organizations serious about getting the best results and helping others improve their financial capabilities – measurements, data gathering and reporting are vital. Well-put-together reports highlight your success and professionalism.
There are 2 main types of educational measures:
1) Assessments
Tests and surveys are conducted before the financial literacy campaign starts, at select points during implementation, and according to set timelines after the program concludes.
2) Behavior Change Measures
Measures that demonstrate adoption, behavior molding or modification based on data-driven measures (i.e. savings rate, debt load, credit scores, retirement plan participation, wage garnishment measures, etc.).
Reporting should include not only these measures but also other important assets: event photos, participant testimonials, client testimonials, survey results, pre- and post-test data. Including all these items in a report balances the feel-good aspects of financial education with empirical data that demonstrate the program’s impact.
NFEC Educational Measures and Reporting Support
Testing & Surveys
- Available with all our curriculum, presentation and online education resources.
Online Data Gathering Solutions
- The NFEC can set up customized test and survey questions on a Learning Management System that allows you to collect data online and generate reports.
Report Template
- Twelve unique template page layouts are customized with your color scheme and logos for reporting your data.
Report Completed by NFEC
- All data is compiled, laid out and designed by the NFEC’s team. This can include educational, organizational and other key measures.
Advanced Organizational Measures
Given recent technological advancements, a variety of data now can be gathered and used to measure program impact at the organizational level.
The NFEC has developed ways to measure corporate objectives that are then designed into financial education programming. These measures vary widely from organization to organization, but following are some of the most common assessments we utilize: