Team Financial Education Campaign
Empower your community with financial education and compete for the National Financial Literacy Team MVP award.
Financial problems are having a devastating impact on people all around the country. Your team’s participation in this campaign can help promote financial education while making a direct positive influence on your community.
1) Register for the CFEI Training
Train to earn your Certified Financial Education Instructor credentials to support your community and build a financial education enterprise. Upon graduation, all graduates receive access to a turnkey program to deliver financial education programming in their local communities, covering all aspects from marketing and program execution to funding and revenue opportunities.
NFEC will provide sponsorship of $500 (available for up to 4 people) to those who conduct a program in their local community and meet these requirements. Teach at least 10 participants for a minimum of 6 hours using TBL financial education materials. Submit pre- and post-testing, pre- and post-surveys that meet the guidelines in the training, and submit at least 5 photos from the event. Potential for added sponsorship for those who complete the 16-page case study found in your training materials.
This $10K+ training and resource package is provided complimentary as part of TBL’s financial literacy initiative.
2) General Promotions
Nonprofit Attendance Promotion. Invite local nonprofits to partner in a fundraiser for their selected charity. You can customize these flyers to align with your team’s brand and ticket ordering details.
*Adobe InDesign software is required to open the InDesign file. If you do not have InDesign, use the Microsoft Word file type.
3) School, Nonprofit, & Community Group Promotions
Does your team support a local nonprofit, school, or community group? Share this flyer with the group you support and the NFEC will donate the financial education programming system along with it ($1,995 value).
*Adobe InDesign software is required to open the InDesign file. If you do not have InDesign, use the Microsoft Word file type.
4) Monthly Promotion Options
Take photos and videos and send details to tblfinancialliteracy@thebasketballleague.net. Teams that participate will be promoted via the NFEC to the NFEC’s 60,000 email subscribers, 12,000 social followers, and on the organization’s website (30,000 monthly visitors). The promotion will show your images and have a direct link to your website.
March or April: Halftime Financial Test Game
Select an attendee from the game (any age) and invite them to answer 3 money questions. For each question they get correct, they get a chance to shoot and win a prize. Select age-appropriate questions from below and have them shoot the ball from a place on the court that is age-appropriate.
April: Financial Educator Day
Recognize those individuals who promote economic empowerment through financial education. Present team members, staff, or others in the community who are teaching financial literacy. Teams are encouraged to provide award winners with a complimentary ticket and recognize them at halftime.
*Adobe InDesign software is required to open the InDesign file. If you do not have InDesign, use the Microsoft Word file type.
May: Mother’s Day Promotion
Encourage young fans to do chores for their Moms as a Mother’s Day gift to help encourage a strong work ethic and contribute toward family goals. Reward them with a free ticket.
Team & Player Marketing Resources
Family Participation Resources
*Adobe InDesign software is required to open the InDesign file. If you do not have InDesign, use the Microsoft Word file type.
Added Resources: Sponsorship Decks
Sponsorships are a core revenue driver for professional sports teams, accounting for 10% to 30% of total revenue for many professional sports-oriented organizations.
Team Sponsorship Prospectus
Leverage this customizable sponsorship deck to connect with sponsors for your team. This deck also includes financial literacy programming opportunities to help you reach financially-oriented sponsors (banks, wealth management companies, insurance companies, etc.).
