Community Champion Organization
Personal Finance Expert It’$ My Money
The mission of Personal Finance Expert It’$ My Money is grounded in expanding financial access, sparking personal empowerment, and creating meaningful community impact. In addition to offering financial education and counseling, the organization strengthens communities across Florida by equipping families with knowledge, uplifting entrepreneurship and small business development, and collaborating with nonprofits, faith-based groups, and libraries to build shared momentum.
Founder and CEO Patrina Dixon guides It’$ My Money with a powerful belief: financial stability is essential for generational strength and thriving neighborhoods. With intentional outreach to young adults, women, and small business owners, the organization champions financial confidence while ensuring that every Florida resident has access to high-quality tools and resources that support long-term financial resilience.
Company History
It’$ My Money is a financial education company dedicated to helping individuals and families build confidence with money through practical, relatable, and engaging financial literacy education. Our work focuses on personal finance, investing, entrepreneurship, budgeting, banking, credit, savings, and wealth-building strategies for students, young adults, and adults. Through in-person workshops, online learning experiences, keynote speaking engagements, educational resources, and community partnerships, we aim to make financial education accessible to everyone regardless of age or background. Founder and CEO Patrina Dixon is also an accomplished keynote speaker who speaks at schools, conferences, corporations, churches, nonprofits, and community events, inspiring audiences to take ownership of their financial futures and make empowered financial decisions. Our programs are designed to create real-world impact by helping participants improve financial decision-making, increase financial confidence, establish healthier money habits, and better prepare for long-term financial stability and generational wealth.
Since becoming involved in financial wellness initiatives, It’$ My Money has consistently partnered with schools, colleges, nonprofits, libraries, churches, businesses, and community organizations to deliver financial education programming and outreach. Over the years, the company has facilitated workshops, youth financial literacy programs, keynote presentations, panel discussions, simulations, and community events focused on empowering individuals with practical money management skills. Through these efforts, the It’$ My Money brand has become recognized for delivering engaging, relatable, and action-oriented financial education experiences that connect with diverse audiences. The company’s participation in financial wellness campaigns aligns directly with its mission to help close the financial literacy gap and provide communities with tools and resources that can have positive impact on their futures.
It’$ My Money maintains a strong commitment to professionalism, educational integrity, and community impact. Programs are developed using real-world financial principles and are designed to be understandable, interactive, and relevant to participants’ daily lives. Workshops, keynote presentations, and educational experiences are led with a focus on accuracy, ethical standards, inclusivity, and empowerment. The organization works collaboratively with schools, nonprofits, and community leaders to ensure that programming aligns with educational and financial wellness goals. Team members and facilitators participating in financial literacy efforts are expected to uphold high standards of professionalism, preparation, communication, and community engagement while remaining committed to the mission of helping others strengthen their financial knowledge and confidence.
Patrina Dixon leads the financial wellness campaign efforts for It’$ My Money. Through her leadership as an educator, entrepreneur, author, and keynote speaker, the organization continues to expand its reach and impact by educating and empowering individuals to take control of their financial futures. She is passionate about making financial literacy approachable, relatable, and transformative for people of all ages and backgrounds. Learn more about her work and mission at Patrina Dixon’s Personal Page.
Community Service Gratitude for It’$ My Money
Through its investment, It’$ My Money has enhanced the Florida Financial Educators Council’s capacity to deliver vital financial wellness resources to a broad and varied audience. The reach of these contributions now extends across households, community partners, and the business community.
Equally significant, the organization’s participation in the statewide financial literacy campaign amplifies the visibility of our empowerment initiatives. This progress strengthens the foundation for strategic partnerships that ensure the program’s continued advancement. Patrina Dixon promotes a financial wellness framework grounded in originality, equity, practicality, and steady confidence, principles that consistently inform her leadership.
