Learn How to Start a Personal Finance Business in 6 Clear Steps

If you think you’d might like to start your own personal finance business, read on. Below you will learn how to become a successful, knowledgeable personal finance instructor in 6 steps. This personal finance business opportunity from the NFEC helps those who passionately want to help people improve their financial situation.

Most people are aware that they don’t know how to manage their own personal finances, and they want help. There is a dire need for financial educators.

How to Start A Personal Finance Business. Step 1: Training and Certification

If you want to a financial education business opportunity, you’ll need to get trained and certified. The NFEC offers educator certification programs that cover diverse teaching skills such as behavioral psychology, regulations and best practices. Certification will show that you have the desire and basic knowledge to go out into the field, under supervision, of course.  Learn more about the NFEC’s CFEI financial literacy certification designation.

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Breakdown of How to Start a Personal Finance Business Selections

How to Start A Personal Finance Business. Step 2: Initial Experience

Initial experience is the step where you bring theory into the field, where you will integrate them in your own unique way. Your first field experience will be under the supervision of an experienced veteran who will guide you toward independence and help you avoid common pitfalls that amateurs are often blind to.

How to Start A Personal Finance Business. Step 3: Systems, Processes, Resources

Fieldwork will show you the many complexities you must juggle in order to bring about financial literacy. In step 3, you will learn systems and processes to manage it all. You will have to track success, manage student data and pursue excellence, and systems make it all manageable. The NFEC has systems that make this a powerful personal finance business opportunity.  Another important consideration is the financial literacy curriculum and resources used.  Select resources that are independent while focusing on financial behaviors and systems to maximize impact.

Significant How to Start a Personal Finance Business Performance Measures

How to Start A Personal Finance Business. Step 4: Starting Your Career

Now that you’ve gotten some experience under your belt and you’re no longer a rookie, there are two main ways you can begin your career. You can either start your own personal finance business right away or you can start out working for an established financial education company. This will give you invaluable experience on how things are done and how you will improve them when the time comes.

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How to Start A Personal Finance Business. Step 5: Awareness, Marketing and Online Presence

The success of a personal finance business opportunity often depends on the ability to spread the word. Specifically, getting the right message to the right people. Who is your audience and what is the most effective way for you to reach them? If you don’t have detailed marketing and awareness plans in place, your chance of success goes way down. The NFEC can help.

How to Start A Personal Finance Business. Step 6: Commitment to Excellence in Service and Results

The NFEC can help you start a personal finance business but for your program to thrive, you will need to be committed to providing excellence every step of the way. As with any passionate endeavor, you’ll sometimes get frustrated, but focusing on the people you help and remembering the personal impact you have will keep you committed to doing everything to the best of your ability and with all your passion.

The NFEC’s turnkey financial education packages encompass three core areas: Education, Awareness, and Sustainability and  are an important part to starting any financial education business. The objective of the packages is to reduce the time, expense, and personnel required to get a comprehensive financial education program up and running.



The NFEC educational material bridges educational standards with lessons participants can apply in the real world.

Certified Financial Education Instructor. The CFEI program gives you the credibility and skills you need to teach money management effectively. Graduates who follow the program outline become capable instructors who can stand among the most highly-qualified in the personal finance industry.

People who receive this Certification also improve their effective advocacy skills. They learn to communicate the benefits associated with improving citizens’ financial capabilities, which in turn earns them community respect.

The CFEI professional development course is approved by the Certified Financial Planner Board of Standards and is taught statewide through Penn State Erie, the Behrend College and other Universities. Developed via collaboration between educators, financial professionals, and personal finance experts, the resulting course combines the latest teaching methods with real-world application.

Financial Education Instructors receive a custom graduation certificate and logo for marketing use. They also become eligible for membership in the NFEC’s Personal Finance Speakers Association—the first national speakers’ association that books financial education advocates and experts.

Presentations & Financial Literacy Curriculum. The NFEC material is engaging and fun, yet also meets core educational standards. This program has been widely recognized for its ability to connect with students and inspire them to take positive financial action.

The material is developed with the support of the NFEC’s Curriculum Advisory Board comprised of educators, financial professionals, and financial education experts. This collaboration has yielded money management coursework that successfully bridges the gap between theory-based education and “real world” application.

The personal finance curriculum is modular in nature and includes financial education material for all age groups—from kids through adults. Although you may start with just one age group or one type of workshop, as your outreach expands you have the material to grow as you receive more requests. You can conduct camps, workshops, semester-long courses, afterschool programs, lunch-‘n’-learns, or any other type of presentation for any age group.

All presentations are 100% independent; the NFEC is not affiliated with any financial institution. This independence affords you the opportunity to raise funds through sponsorships and partnerships.


Awareness and Promotions

The NFEC is a recognized leader in raising awareness for the financial literacy movement and helping others start a financial education business. From “The Talk” PSA feature in TIME Moneyland to media coverage about our promotions, our commitment is to promote financial literacy around the globe.

The campaign package ties you into our national promotions and provides you with resources to position yourself as a community leader. The NFEC has a vested interest in your success: the more people you reach, the more easily we can achieve our mission of educating the world’s citizens. You receive:

Promoting a financial education campaignMarketing. The NFEC provides co-branded, customized marketing pieces that help you conduct effective outreach. Brochures, fliers, and other advertisements position you as a leader bringing a comprehensive financial education campaign to your community.

Promotional Campaigns. The NFEC has a series of promotions planned throughout the year that move you beyond event marketing and help propel your campaign forward. You also have year-round access to the print, video, and radio Public Service Announcements developed by the NFEC.

Media Package. You will receive a customized media package to help raise awareness. The NFEC will also conduct direct outreach to the media in your community, issue pre-approved press releases, and provide you with a list of media contacts.

Collaboration Material. The collaboration package provides turnkey methods for your organization to connect with other organizations, strategic partners, and potential clients.

Educator Training Promotion. Build a volunteer force of educators and expand your reach. Have up to 4 others complete the Certified Financial Education Instructor training.

Community Ambassador Award. The NFEC will honor you with the Community Ambassador Award to highlight your commitment to giving citizens in your community access to financial education resources.


Sustainability & Financial Education Business Details

The NFEC encourages social entrepreneurs and others who desire to serve their community to develop a sustainable business model. The training and resources provided through this package are designed to generate revenue so you can continue giving people vital financial knowledge. Receive:

Business Training. Receive a business manual and one-on-one consultations that will help you design your revenue models, outreach strategies, and media plan.

Business Material. Receive a variety of forms, contracts, and other materials to help you start a financial education outreach initiative.

Funding Package. Receive sponsorship forms, a grant guide, grant copy, and access to NFEC funding sources.

Consultation and Support. The NFEC is here to help you launch and sustain your initiative. One-on-one calls, strategic planning, and support are provided to ensure your program’s success.

Sponsorship Forms. Companies have a vested interest in supporting money management programs. Receive the sponsorship forms and communication tools you need to connect with possible donors.

*The NFEC does not allow funds to come from credit card companies, high-rate lenders, or any organizations that does not have the best interests of students in mind. Sponsors must provide a positive benefit for students and must be pre-approved.

Contact us now to learn about the turnkey packages that best align with your organization’s objectives.