Erica Jackson wanted a financial education event that would fund ongoing dissemination of financial literacy resources through the Penn State University’s Center for Financial and Consumer Outreach. She tasked the NFEC to design a program to serve over 500 high school students annually and leveraged this program to obtain funding and to promote the second part of the program – the dissemination of financial literacy resources statewide and the training of teachers. With more than 30 total sponsors and grant funding, the annual financial education event was a net revenue producer which paid for the donation of financial literacy resources to teachers. Erica championed this campaign with the goal of building a program that could scale to benefit students across the state.
If you’re looking to expand your programming, planning revenue and funding opportunities can help you reach more people and/or provide more comprehensive training to those you are already teaching. Taking the appropriate steps when designing your program, building your credibility, and proving program impact early can help you get into position to obtain funding and revenue opportunities.