Barbara J. Isenberg
Financial Services Professional & Financial Literacy Advocate

Personal Notes
I’m a personal finance educator, writer and speaker who believes financial literacy is the ultimate superpower. As a Certified Financial Education Instructor℠ (CFEI®) and veteran editorial leader, I translate complex financial concepts into content strategies and educational programming that’s clear, compelling, and calls people to action. I specialize in creating accessible and engaging how-to, educational and thought leadership content for startups, media companies, and global corporations on personal finance topics like budgeting, saving, credit and investing.
Bio
Barbara is the founder and creator of The Real Wealth Project, a community and newsletter for people who want to think differently about money. She creates smart, accessible, and engaging content and educational programs that help people master money — from budgeting and saving to credit and investing. Barbara has built and led content teams for global corporations, startups, and nonprofits, crafting thought leadership, editorial programs, and storytelling that drive real results.
Over the last 20 years, Barbara has helped make macroeconomic and financial concepts click for audiences of all backgrounds — from crafting reports and thought leadership for C-suite executives to building a personal finance book series for teens. Whether breaking down the basics of investing or demystifying inflation, her mission is the same: make financial knowledge not just accessible, but empowering.
As an NFEC Certified Financial Education Instructor℠ (CFEI®), Barbara knows how to turn seemingly complicated topics into can’t-miss education programs and workshops that incite people to take action to improve their financial lives, whether that’s starting a budget or opening a high-yield savings account.
Barbara thrives in fast-paced environments where bold ideas, innovation, and creative risk-taking aren’t just welcomed — they’re expected. Passionate about personal finance and economics, and powered by coffee, cat cuddles, and a good pair of running shoes.
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