What Does a Financial Counselor Do?
In today’s economic climate many people are asking, “What does a financial counselor do?” The answer may be found by consulting the NFEC, which offers a network of counselors with top-level qualifications available nationwide. All these counselors meet the toughest standards and feel passionate about helping clients improve their personal finances. The main goal of a financial counselor is to support others down a path toward financial wellness and security by providing education, guidance, and accountability.
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What Does a Financial Counselor Do to Earn Certification?
Anyone can hold themselves up as a financial counselor. NFEC counselors are stringently screened and qualified in terms of background, education, and experience. NFEC-certified counselors must act in your best interests because they maintain fiduciary responsibility to the client. The requirements for education, testing, and background checks they must pass are the highest in the industry. These standards were developed using guidelines from 1) education/financial education, 2) counseling/psychology, 3) consulting/coaching, and 4) consumer/financial protection. Why those industries? Because a financial counselor works with money decisions, which are charged with emotion; and the counselor’s job is to uncover client goals, needs, and objectives; then supply education, guidance, and accountability to further clients’ progress toward financial health.

What does the Average Financial Counselor Do?

Phase 1: Understanding & Planning


Phase 2: Guidance & Education
Phase 3: Maintenance & Support
Once Margaret had handled her top priorities – debt payoff and retirement planning – she was ready for her counselor to stand aside while she took the helm. Margaret knew she could rely on her counselor to provide support, personalized reminders, and resources when she needed them. For example, when Margaret found out she was expecting a child, her financial counselor was one of the first people she called.
Niche Industry Experts at Your Disposal
During the final phase, financial counseling involves providing specialized expertise to help clients at key junctures in the life phase. A client may need niche assistance, for example, when buying a home or making a career change. NFEC counselors have access to an expert team to handle such guidance. And all these niche experts are completely independent and responsible to the client – they never attempt to market financial products.
