Financial Services Professional & Financial Literacy Advocate

Tricia Daniel is an NFEC Certified Financial Education Instructor.

As a 3rd generation financial expert, Tricia C. Daniel is a Financial Empowerment Speaker and Money Mindset Strategist who is the Founder of the Starting Over Wealth Network, Owner of SOWN Financial LLC, Podcast Host, Corporate Financial Controller, and MBA with a career of over 25 years in public accounting & corporate finance. Tricia Daniel has been a single mother who has started over twice financially after divorce, a woman who has conquered eliminating debt three times from different life events and an executive laid off with no savings. Sharing her personal financial journey connects with other women’s feelings of shame, overwhelm and fear around overcoming financial stress. Wife to a husband who suffered a disabling spinal injury one month after their blended family wedding with their combined six sons, Tricia also speaks not only from educational knowledge but also from personal experience on the importance of insurance and other financial tools essential to planning ahead for our futures financial security. Combining her professional financial experience, graduate education and lessons learned from her financial planner father, Tricia designed financial literacy steps and tools to stand on her own two feet financially after each life event. Now through speaking, online courses, individual advisory services, podcasts and in her upcoming book, Tricia walks women through first uncovering layers of their money identity. She then guides in realigning financial wisdom to design systems of eliminating debt while building financial legacies. As a mother of an autistic son who was not fully verbal until the age of 6, Tricia has an inspiring understanding of the influence every unique voice holds. Tricia inspires women to also promise to use their voice to let go of shame as they change their financial legacy. Knowing we are all women of influence, Tricia Daniel asks every woman in a room to stand and also promise their “Someday is today”.