Tom Saler – Investor, Author & Financial Literacy Advocate

Personal Notes

Over the nearly 40 years I’ve been in the investment business, I’ve learned that fundamental and technical analysis can neither predict the future nor explain the past. Relying on either is a recipe for disappointing performance. Over time, it is human emotions that drive stock and bond prices. Understanding how those emotions work could make you a better investor.

Bio

The author of three investment books, Tom Saler has written hundreds of articles for such prestigious financial publications as Barron’s, Bloomberg Personal Finance, Better Investing, Consumer’s Digest, Consumer Reports, Your Money, Mutual Funds, Individual Investor, and Institutional Investor.

Mr. Saler’s “Historical Perspectives” column has appeared in the Milwaukee Journal Sentinel for 21 years. He also co-authored a script for the “Secrets of the Great Investors” series narrated by Louis Rukeyser and taught investment classes at Marquette University for seven years. Tom has been a guest on the “Today” Show, CNN, NPR, as well as on numerous local radio stations nationwide.

An authority on behavioral finance and neuroeconomics, Mr. Saler’s presentations show how to overcome cognitive biases that lead to subpar investment results.