The NFEC conducts financial literacy programming and donates resources on your behalf to beneficiaries in your community. As an accredited education organization, our resources lead the industry and are designed to help people work toward more secure financial futures. These materials are used to help local organizations build financial literacy education programming that can scale and support families that want to improve their financial knowledge.

• Donations in Your Name – We supply financial education resources to organizations in your community.
• Personnel to Support – NFEC team members help to build and support development of scalable financial wellness programming.
• Community Resources – Financial literacy resources for all ages are provided to community members, your leads, and your clients.
• Impact Measures – Report that tracks and measures the community impact of the financial wellness programming.

Opportunities to enhance your brand positioning are provided through this campaign. The campaign distinguishes you from the competition, demonstrates your community leadership, and helps build trust with prospective clients. Adding ‘financial wellness’ and ‘social impact company’ to your brand positioning demonstrates your commitment to helping your neighbors work toward financial wellness.

• Leadership Branding – Advisory Board positions and features across promotions.
• Online Presence – High-profile optimized mentions on website and resource hub.
• Expert Positioning – Topic-based articles written and published for you.
• Organization Feature – Highlight your organization’s involvement.
• Alignment with NFEC – Align with leading financial wellness organization.

Social impact objectives and your business goals rely on campaign awareness. A high-profile advertising, promotions, and public relations campaign is conducted to raise awareness about the resources available and your role in bringing this campaign to your community. The NFEC provides a cohesive awareness campaign that includes:

• Advertising – We conduct and manage comprehensive campaigns.
• Personal Network Social Marketing – Highlights your status to your network.
• Public Relations – Direct media outreach, press releases, and story nurturing.
• Online SEO – Your name, organization, and relevant keywords.
• Monthly Promotions – Advocacy-based campaigns promote financial empowerment.
• Contacts Marketing – Resources and communications you can share with your contacts.
• Direct Outreach – Emails and phone calls to centers of influence in your community.
• Social Media – Promote your participation on our national social media pages.
• Remarketing – Professional and targeted ads to prior website visitors.
• Activation – Resources for you or your team to conduct joint concurrent promotions.

We develop relationships and give you ways to interact with stakeholders through regular communications and personal engagement (promotion participation, speaking, networking).

• Regular Communications – Highlight your championship of this campaign and offer opportunities for you to connect with people at different life stages.
• Beneficiary Organizations – Direct outreach to nonprofit organizations, small businesses, schools & universities, military & veterans, first responders, community groups (youth sports teams, adult education groups, etc.).
• Local Centers of Influences – Personal outreach to local government, Chamber of Commerce, media relationships, colleges, and partner organizations.
• Advocacy Outreach – We lead monthly advocacy promotions to promote the campaign and your brand.
• Facilitate Engagement – Participation and engagement with resources that highlight your brand.