Community Champion Organization
Personal Finance Expert Women’s Money Solutions
The mission of Personal Finance Expert Women’s Money Solutions extends far past traditional financial instruction. Its focus is on community advancement – supporting New Hampshirites through donated educational tools and consistent outreach that sparks important conversations around money management and financial health.
From a business perspective, Women’s Money Solutions channels its substantial community-based and expanding online reach into tangible financial wellness initiatives. Guided by founder Kristina Ickes, the organization is especially committed to serving populations that have historically lacked access to financial education – with particular focus on women. at the same time, the organization maintains an open-door approach that supports communities throughout New Hampshire.
Company History
Women’s Money Solutions: Education that Protects. Planning that Empowers. Coaching that Transforms.
Women’s Money Solutions (WMS) was founded on a simple but powerful belief: financial capability should not depend on luck, privilege, or who happens to teach people how money works. It should be accessible, understandable, and actionable for anyone who wants to build a secure financial life. WMS exists to close the gap between what people wish they knew about money and what they need to know to protect themselves, grow wealth thoughtfully, and make decisions aligned with their values.
Our work begins with education, because planning without understanding turns even the best strategy into blind trust. Many people receive plans they do not fully understand, leaving them dependent on advisors instead of equipped to make informed decisions. That is how mistakes happen. Education creates independent decision-makers, and when individuals understand the reason behind a strategy, they become better stewards of their financial lives.
Education That Reduces Risk
At WMS, financial education is not theory. It is training for real life. We teach how to identify risks before they become costly, how to avoid emotional decisions, how to stay within realistic risk tolerance, and how to think critically about financial products and markets. Our programs are rooted in behavioral insight. People do not struggle with money because they lack intelligence. They struggle because they lack context, knowledge, and confidence. We teach fundamentals that protect wealth, not just grow it.
While our name centers women, our mission supports everyone connected to them. When women become financially capable, the men in their lives benefit as well. Households function more equitably, long-term planning becomes stronger, and financial responsibility is shared rather than assumed by one person. Our work helps bridge gaps created by caregiving roles, wage discrepancies, and interruptions in earning that affect whole families. Financial literacy for women has a ripple effect that strengthens spouses, children, parents, and partners of every gender. When women thrive financially, families and communities thrive.
Planning That Aligns With Real Life
Planning at WMS is personal, flexible, and strategic. Life changes. Families shift, health needs emerge, careers evolve, and inheritances carry emotional weight. Unexpected transitions happen. For this reason, our planning process starts with listening. We help people identify what they value, what they fear, and what they want to build or protect for their future.
From investment awareness to estate navigation, WMS delivers planning guidance that helps individuals remain independent and informed. We help people build strategies they understand, can explain, and feel confident implementing. Clear planning empowers stronger decisions.
Coaching That Builds Confidence and Capability
Coaching is where education and planning become personal transformation. We help individuals strengthen decision habits, develop financial resilience, and build systems that last. Many people know what they should do. Coaching helps them follow through, even during stress or uncertainty.
Our coaching philosophy centers on empowerment, not dependence. We do not manage money for clients. We help them manage it with intention and confidence. WMS supports individuals in gaining clarity, taking control, and owning their financial future. Over time, clients feel prepared, steady, and able to navigate major decisions without fear.
A Mission Grounded in Real Life
WMS is informed by real life experience. Parenting, caring for estates, managing multigenerational responsibilities, and navigating systems that can overwhelm families. We understand that financial choices are not isolated. They shape relationships, opportunity, and legacy.
Our mission is not just to teach financial skills. It is to build financial agency. We work to prevent crisis-level mistakes before they happen, reduce unnecessary risk, and expand access to knowledge that protects dignity and stability. At WMS, education is protection, planning is empowerment, and coaching is transformation.
Together, they build financial resilience for life.
Community Service Gratitude for Women’s Money Solutions
Thanks to the generous funding provided by Women’s Money Solutions, the New Hampshire Financial Educators Council was able to advance its mission and reach more individuals and families throughout New Hampshire. This contribution allowed for the growth and enhancement of programs focused on financial education and support.
The funding fueled programming for beneficiaries across the state while promoting broader awareness of economic empowerment initiatives. It also helped secure the future of this work by strengthening relationships formed through the partnership.
Driven by compassion and resilience, Kristina Ickes’ financial wellness initiatives emphasize empowerment and honesty – values she consistently brings to life through her leadership and dedication to community impact.
