How People Participate in Financial Education

To address the financial problems and financial illiteracy epidemic plaguing the world’s population, champions from a variety of backgrounds are leading the charge. From nonprofits to bankers and from entrepreneurs to schools, all these champions are valued contributors and their efforts are much-needed in this grassroots push to help others work toward more secure financial futures.

As a nation, we spend about $670 million per year on financial education, according to the Consumer Financial Protection Bureau. To meet the growing demand spurred by regulatory pressures, increased funding, and social interest, those people who are passionate about helping others and increasing access to high-quality financial education programming are greatly needed and appreciated.

Who Participates in the Financial Literacy Movement?

These data are compiled from visitors to the NFEC website who opted in to receive information. Out of 40,726 monthly visitors to FinancialEducatorsCouncil.org, a sample of 6,231 people confirmed their professions.

Although each has a different reason for being involved, one common thread found in the majority of this sample is a desire to help people more effectively work toward financial wellness.

How People Participate In Financial Education - Industry Focus

How They Participate in Financial Education

There are many ways to participate in the movement to encourage improved financial literacy and wellness. All these roles are highly-valued and play an important part in pushing the financial literacy movement forward. From teaching financial literacy to coaching to volunteering, here are some of the most popular ways people become involved in financial education:

Who participates in financial education


How People Fund their Financial Education Involvement

Many passionate individuals and organizations are promoting financial literacy, but lack clear revenue and funding strategies that support continued expansion. Thinking through the revenue aspects of financial education programs can help you grow your program, spend more time on financial education, and continue to help people for years to come.

How people fund financial literacy programs

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How They Reach People in Their Communities

Programs that Target Individual Attendees.

If you’re looking to get individuals to attend an event that you’re hosting, there are important considerations. First, let’s define what it means to target individual attendees – this is a model where you market directly to individuals to attend your program. You can do so through social media networks, email lists, advertising, and different promotions.

Pros: You have full control over what is taught, length of course, and all program aspects.

Cons: Those without a network will incur costs to get individuals to attend the event. And the program is in-person (as opposed to online webinar) there will also be costs for venue and associated expenses.

Programs that Target Organizations.

If you’re looking to work with organizations, different types of collaborations exist. Most common are organization-paid (they pay you for conducting programming) and organization partnership (they provide venue & attendees) where you get outside funding via grants or sponsorships.

Pros: Attendees typically are already at the location or have online time set aside, making it easier to get participants. Free venue, volunteer support, leverage partner’s brand, reach a target audience.

Cons: Besides just considering the attendees’ goals, when serving organizations you also must figure in the organizational objectives and constraints.

Financial Wellness Champions United Toward a Mission

Champions involved in financial education serve unique audiences and bring their own vision into financial wellness programming. Click on any of the images to learn more about community financial wellness champions.

Abuayubul “AbangAbu” Ansari

Melody Bell

Cathrine Bena-Thebe

Annie Blackmon

Ashley Bowden

Ashley Bowden

Michelle Boss

Michelle Boss

Jefreda Brown

Jefreda Brown

Tina Browning

Karen E. Burks

Karen E. Burks, M.A.

Rachel Capua

Nakiea Cook

Nakiea Cook

 

Robin Craig

Nnika Cromwell

Arman Cruz

Arman Cruz

Himanshu Das

Himanshu Das

Betty Davis

Roger Davis

De’Arno De’Armond

Lynn Demmons

Lynn Demmons

Jake Dixon

Sherrell Duclos

Sherrell Duclos

William Easterlin III

Sonya Edwards

Charity Ezenwa

Claudia Fehribach

 

Jason Fields

Michael Floreth

Rina Di Francesco

Roman Fox

Jeff Gibbons

Ana Gonzales

Ana Gonzales

Samita Goswami

 

Romona Hale-Coley

Kelsey Halfen

Keith Hamburg

Gwendolyn Hawkins

Del Shawn Hayes

Del Shawn Hayes

Dr David Hollins Sr

Dr. David Hollins, Sr.

Maya Hoteit

Maya Hoteit

Kristina Ickes

 

Rachael Jacobs

Cynthia Johnson

Cynthia Johnson

Mary Jo LaFever

Jerry LeBlanc

Brenda Lopez

Norma Jean Maltese

Xavier Marmol Blum

 

Dipankar Mitra

Jaison McCall

Harold McMurty

Harold McMurty

Andrea R. Mitchell

Andrea Mitchell

Jelena Zivkovic

Stephanie Musgrove

Navy Mutual Aid Association

Simangaliso Newman

Iruoma Nnamok

Iruoma Nnamok

Tolulope Omokaiye

 

Janice Parker

Jignasha Patel

Jignasha Patel

Heidi Pauley

Allison Probst

Masenyani Richard Rivimbi

Masenyani Richard Rivimbi

Mike Rini Sutikno

 

Sheena Robinson

Margaret Robles

Krystle Saulsberry

Deborah Sawyerr

Doug Schorpp

Lauren Shaw

Rachel Slomovitz

Charlotte Stewart

Dr. Suvarna Suryawanshi

Kevin Sutton

Betty Taylor

Tiffany Taylor

Destiny Thomas

Alex Todd

Vishnu Udhan

Vishnu Udhan

Dustin Voss

Tracy Watson

Tracy Watson

Angel Williams

Brad Yeckley

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