Financial Educators Day Patrons

Financial Educators Day recognizes individuals working to improve the financial capabilities of people in their communities. While taking the opportunity to recognize traditional educators, we also extend our thanks to volunteers, financial professionals, concerned citizens, and others who teach financial literacy. All these contributors are invaluable to the effort.

Financial Educators Day takes place each year on the last Friday in April. Initial support from financial institutions, celebrities, and organizations within the financial literacy industry have transformed the last Friday of April into a day of recognition, celebration, and advocacy.

History

The National Financial Educators Council launched the inaugural Financial Educators Day celebration at Transamerica’s Retirement Readiness Summit in Miami on April 25, 2014. More than 100 individuals across the nation were honored with Financial Educators Day awards. In 2015, Financial Educators Day reached a milestone by recognizing educators and advocates working in 46 U.S. states.

State Sponsorship Opportunities

Sponsoring your state’s Financial Educators Day promotion offers you multiple opportunities to connect with new customers, garner media coverage, and build community goodwill. Here is a high-level snapshot of the benefits your organization may enjoy:

Award Opportunities

State Patron: Award financial educators in your state with customized plaques that include your logo and recognize the educators for their efforts to promote financial wellness. Award name can be customized to reflect your organization’s initiative. Two awards may be presented per 1M population.*

Community Patron: Award financial educators in your state with customized certificates that include your logo and recognize the educators for their efforts to promote financial wellness.

*States with less than 1M population can provide 2 awards. The NFEC can source award recipients, or you may recommend awards to recipients who meet NFEC standards.

Event Benefits

State Patron: NFEC coordinates award presentation with the recipient. Patron receives speaking and award presenter opportunities and can hand out material at the event.

Community Patron: Patron coordinates award presentation with recipient. Patron receives speaking and award presenter opportunities and can hand out material at the event.

Online Benefits

State Patron: Receive recognition as the State Financial Educators Day Patron. Get a Financial Educators Day webpage that recognizes your organization’s sponsorship and features your logo plus links to your webpage and up to 2 social media pages. The webpage will be search engine optimized to highlight your sponsorship of the state award.

Community Patron: Recognition as the Community Financial Educators Day Patron and member of the state coalition.* Receive a ‘Community Financial Educators Day’ webpage that recognizes your organization’s sponsorship and features your logo plus links to your webpage and one social media page.

*Recognition in state coalition and community sponsorship are only available if there is no ‘Exclusive State Patron.’

Electronic Communication

State Patron: Email communication sent to NFEC’s opt-in database of 30,000+ contacts that directs readers to visit the State Patron webpage featuring state sponsors.

Community Patron: Email communication sent to NFEC’s opt-in database of 30,000+ contacts that directs readers to visit the Community Patron webpage featuring community sponsors.

Social Media  

State Patron: Posting and tweets reach the NFEC’s Facebook, Twitter, and LinkedIn followers.

Community Patron: Posting and tweets reach the NFEC’s Facebook, Twitter, and LinkedIn followers.

Online Marketing

State Patron: Retargeted online ads that feature your organization’s state sponsorship will garner 50,000 targeted impressions.

Outreach Benefits

State Patron: The campaign will be activated and promoted by award participants. Select NFEC partners, affiliates, and clients will be encouraged to participate in your sponsored state campaign.

Community Patron: The campaign will be activated and promoted by award participants.

Media Relations

State Patron: Provide your PR team with promotional resources, distribute preapproved press release, notify state specific media relationships, and provide a direct point of contact to coordinate joint promotional efforts.

Community Patron: Provide your PR team with promotional resources and consultation on how to promote the initiative.

Marketing Materials

State Patron: Branded marketing pieces and promotional resources.

Community Patron: Branded marketing pieces and promotional resources.

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