Download Report: Marketing Methods Guide for Those in the Financial Industry

34 Ways to Promote a Small to Mid-sized Business

Small to medium-sized (SME) businesses in the financial industry have a variety of marketing methods at their disposal. Often, SMEs do not have the same resources available in their marketing budgets as larger-scale firms. But that doesn’t necessarily limit the number of possibilities for promoting the business – it just means an SME needs a thoughtful strategy to maximize the return on investment for the marketing tactics it selects.

This document classifies and defines 34 strategies for small to mid-sized financial industry professionals to market their businesses, gives the process for implementing each strategy, lists some of the pros and cons of each, and provides tips on best practices.

Full-service Marketing Solution for Local & Regional Financial Industry Professionals

The NFEC develops, deploys, and manages your cause-based marketing solution. Empower your community as you enhance your brand and grow your financial industry business.

You help us bring financial wellness programming into the communities you serve; and we provide a full omni-channel marketing campaign to promote your business. This solution includes:

Social Cause Alignment (Financial Wellness)

Brand Integration with the Cause

Digital Marketing Campaign (SEO, PPC, Remarketing)

Public Relations Campaign

Community Relationship-building

Prospect-nurturing Communications

Cause Integration with Client Services

Help Us Reach Every Community with Financial Education – We Reciprocate by Providing You Benefits that Address Many of Your Core Business Objectives.

Publicity that highlights your expertise, thought leadership, and/or community service.

Lead generation through financial education and life event financial preparedness.

Marketing and promotions that connect you with your target audience.

Cause-based alignment with financial education & wellness.

Unique activations that help you stand out above your competition.