Community Champion: Elizabeth Cruz
Illinois Community Champion Elizabeth Cruz epitomizes compassion and perseverance in her personal life as she does in her professional interactions. Cruz’s commitment to making Illinois citizens and communities stronger and more resilient is demonstrated in her decision-making and advocacy for greater financial health.
Elizabeth Cruz bases her initiatives on the firm belief that – for individuals and businesses alike – effective financial management is the key to stability and prosperity. It is from this perspective that she approaches her contributions to the financial wellness movement. Her campaigns across Illinois communities are characterized by empowerment, resiliency, and enlightenment – all marks of a true community champion.

Personal Statement
Once upon a time, I stepped out of college, degree in hand, into a world that seemed brimming with opportunities. Yet, even amidst this exciting new chapter, I faced an unexpected realization: despite my education, I was unprepared for the practicalities of adult financial life. Choosing health insurance, understanding the workings of a 401K, and the mysteries of credit scores – these were chapters not covered in my textbooks.
Then came 2008, a year marked by economic turmoil. Like many people, I found myself caught in the recession’s unforgiving tide, losing my job and returning to my roots serving tables. It was a humbling twist in my story, a period of reflection and resilience.
In 2011, life offered a glimmer of hope – I landed a contract position with a major company. What seemed like a small step at the time turned into a significant leap in my career. This journey was more than a professional evolution; it was a journey of personal financial enlightenment. I realized I wasn’t alone in my earlier struggles; many individuals step into adulthood with little to no financial guidance.
This revelation ignited a spark within me. I decided to become a Certified Financial Coach, to light the path for others on their financial journeys. Now I stand ready to share the lessons I’ve learned, to guide and empower others, ensuring they are not left navigating the financial world without a compass. My mission is simple yet profound: to transform uncertainty into understanding, financial challenges into achievements, and to help others write their own stories of financial success and stability.

Community Champion: Elizabeth Cruz
Elizabeth Cruz has shown her dedication to the financial wellness movement by building relationships that help others gain the personal financial enlightenment she worked so tirelessly to attain in her own life. She brings that hard work and compassion to the table in her participation on the Illinois Financial Educators Council Advisory Board.
As we pursue our goals to empower Illinois communities with greater financial wellness, Elizabeth’s collaboration and advocacy serve as an inspiration to us all. The Illinois Council would like to extend a sincere “thank you” to Elizabeth Cruz for her leadership, positivity, and community support.