Financial Coach Salary
We collected data by defining financial coach to evaluate those jobs seeking people to fill financial coach roles who were charged to analyze clients’ current financial situations and goals, offer education and guidance, and provide support and accountability to help people work toward financial security and wellbeing.
Relevant job results using the term ‘financial coach’ from ZipRecruiter, Indeed, and LinkedIn are included in these data. Any organization selling financial instruments or products was excluded from the analysis.
The data revealed several common position types, with most centering around three general areas: personal finance for organizational personnel, personal finance for communities, and specific financial topics (state retirement plan, for example).
After review of 137 financial coaching sites in the top 50 Google results for ‘financial coaching’ terms and keywords that describe what a financial coach is, 26 were relevant to this article. We found a wide variety of available coaching packages, priced between a few hundred dollars to annual services up to $5,900. Most common offerings were packages, offered by 21 of the 26 sites. Packages varied in structure, but all offered some personal contact with a coach and were time-driven (e.g. monthly, quarterly, annual).
We compared ‘hourly pricing’ options due to the significant variance between packages; hourly pricing provided a clear barometer. Twelve of the 26 financial coaching websites had hourly pricing options. Other methods of pricing included accomplishment of specific goals (i.e. improved credit score, budget makeover, specific decision-making support). One company was in potential violation of SEC regulations, as the site stated they “provide investment advice” (coaches who are not licensed may not provide investment advice). Even graduates of financial coaching certification programs cannot give investment advice.