Raising financial literacy competencies among students and community members forms the main goal of an exciting campaign launched at Wake Technical Community College this year. In collaboration with the SunTrust Foundation and the National Financial Educators Council, Wake Tech opened the inaugural semester of its Center for Financial Education in spring 2013 to serve students, faculty, and the whole community.

The Center’s opening semester featured 20 events and reached more than 20,000 people via live instruction, media, contests, and campaign outreach. Using media coverage, on-campus fliers, web presence, and word-of-mouth strategies, the campaign extended its reach and informed people about the SunTrust Foundation Center for Financial Education. Channel 11 News also promoted the program throughout North Carolina by featuring a several-minute segment about the overall initiative.

Read more details about the events and promotions that were part of Wake Tech’s comprehensive financial education program by clicking here.