Leverage Financial Wellness for Marketing – and Recruitment
The financial wellness community campaign offers financial services professionals a powerful marketing strategy by helping fulfill a company’s social impact goals. And a strong corporate social responsibility effort, in turn, can be leveraged to recruit top employees to the company.
Attracting Top Talent in the Financial Services Industry
In the post-COVID pandemic world, many employers have had to rethink their talent acquisition strategies to keep pace with the evolving workforce and workplace paradigms. Modernizing the candidate application experience, offering a well-rounded benefits package, and placing value on non-traditional, versatile skill sets are some keys for employers in the financial services sector to attract star talent.
Another crucial aspect of attracting the best employees today is to make talent acquisition decisions based on data. What does the modern workforce look like, and what do they value? Doing this due diligence uncovers the importance of corporate social responsibility to appeal to the top employee pools.
Millennials are Largest Workforce Segment and Value CSR
Millennials currently represent 35% of the US working population – the largest segment held by any generation – and are predicted to make up 75% of the global workforce by 2025.(1) That makes them the most powerful generation at work today. Employers must appeal to those 56 million working millennials if they want to attract top talent.
Those statistics are important because millennial workers, and their Gen Z counterparts coming up, place high value on corporate social responsibility. When choosing where to work, 82% of millennials take a company’s CSR efforts into consideration; and 70% would be willing to take a 30% pay cut to work for a firm with strong social values.(2)
CSR has been proven to increase employee engagement – and research shows that engaged employees are 17% more productive, 21% more profitable, and have up to 41% lower rates of absenteeism.(3)
Engage Employees with the Community Campaign
Financial services companies can boost employee engagement by getting them involved in the financial wellness campaign. Get employees to participate and engage with the community to spread the word about the cause. Provide them with financial education resources so they can conduct events, build community connections, raise awareness, and feel a stronger bond with their employer as they partner in this valuable social impact campaign.