Holiday Promotions

The NFEC leverages the media generated around the holiday seasons to tie in financial literacy. These messages provide timely reminders to individuals about positive money management habits around various major holidays.

Our signature holiday campaigns are focused on 3 core objectives: first, to help people avoid common financial problems associated with holiday spending to work toward greater financial security. Second, to get parents involved in teaching their children about money. And third, promoting financial literacy to the masses.

Cash For Candy

The NFEC encourages you to contribute to the physical and financial wellbeing of our children by substituting ‘cash for candy’ or hosting candy buy-back events on Halloween and Easter (the holidays with the largest junk food consumption). Use this time to talk with your kids about money and health.
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Sunset Savings Time

Twice per year, the Sunset Savings Time campaign reminds people to review their savings plans and make necessary changes to help them work toward long-term financial security. Sunset Savings Time occurs on the day we switch to Daylight Savings Time, to serve as an easy reminder – when you change your clocks, review your savings.
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In the Black Friday

“In the Black Friday” kicks off the NFEC’s holiday promotions to encourage people to reduce spending this holiday season and build savings instead. For parents, this promotion offers a timely educational opportunity to teach kids valuable personal finance lessons.
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Give Savings

The NFEC encourages you to work toward greater financial security while helping your family and loved ones do the same by participating in the Give Savings campaign. Make this holiday season one where you show you truly care about your loved ones by contributing to their savings instead of spending on gifts.
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Other Campaigns

Because of the success of these campaigns, the NFEC is announcing 3 more holiday-based campaigns next year. We invite you to join – together we can help push the financial literacy movement forward.