Taking a campaign approach to financial literacy initiatives engender strong community support, reach a wide audience, and employ fun, motivating instructional techniques to keep participants interested and engaged.
Unfortunately, many programs today do not take advantage of the benefits that a financial literacy campaign offers. Many financial literacy programs are one-dimensional, fail to align with larger objectives, and lack an overall campaign strategy. Such education typically presents little usable information; many existing programs are boring—alienating participants from the learning process—and suffer from low attendance.
The campaign approach engages target communities in the financial education process to present a far-reaching, appealing, sustainable program. Such initiatives are designed to be fun, engaging, and motivating—inspiring participants of all ages to take positive action. In turn, credit unions in participating communities benefit as well. Financial institutions will experience improved retention rates and measurable changes in the money skills of their members. And the financial literacy campaign helps credit unions meet their organizational objectives. Taking a campaign approach maximizes program outreach and impact.
Key steps toward developing a successful financial literacy are described in the 10 page guide the NFEC put together for a National Credit Union Administration event. Get a complimentary copy by entering your information below now: