Designing an educationally effective financial literacy program is important; but creating a sustainable program is equally important. When developing a program, you also should consider the benefits you can provide potential funding sources. A well-funded program reaches more people and makes longer-lasting difference in the community. Learn More.
Designing a Sustainable Financial Literacy Initiative
Return on Investment. In today’s age of frugal spending and cutbacks to philanthropical programs, a program must be designed to provide a ROI to its potential sponsors. A strong ROI will allow you to approach not only an organization’s philanthropic department, but also its marketing department. For example, the NFEC has learned through conversations with C-level people in the banking and credit union industry that it costs them approximately $150 to acquire a customer using traditional means. If your program can deliver new account clients at a lower investment, your program is in a unique position to receive marketing funds.
Media. The NFEC is known for its ability to get media attention—attention that sponsors love. The Colorado Money XLive event garnered more than $50,000 in free media exposure for our organization and its sponsors. Ensure that your program is designed to gain media exposure by following these basic tips: design a unique event, issue press releases that tie in national stories to local angles, leverage the power of celebrities, include promotion partners, and become a valuable resource to reporters. These tips will help you get media attention and increase the value of your proposed sponsorship.
Sponsor Connection. Giving potential sponsors a chance to connect with participants is an important part of any program design. Many sponsors like to build personal connections with the community; designing a program that provides opportunity for face-to-face time is an important element. The NFEC designed the Real Money Experience event with sponsorship in mind. This event features more than 12 booths designed to be sponsored by different industries: banking, insurance, lifestyle, health, financial advisors, estate planning, and more.
Successful Program. No sponsor is likely to agree to support an ineffective program. Prove your program’s value using quantifiable means. Detailed measurement, testing, and long-term surveys can help prove the value of the financial literacy program. Establishing clear, quantifiable goals and demonstrating that your program can meet or exceed them is important both to gain sponsors and to raise money through financial education grants.
Your quest for sponsorship dollars begins before you design a financial literacy program. The NFEC offers a broad range of turnkey programs for all age levels designed to help you acquire sponsorships and financial literacy grants. Browse the financial literacy related products and services included on the website and contact us if we can be of service.
The NFEC provides sponsorships to organizations that can help increase the reach of its message. The key criterion for our review team is the ability of programs to get attention. If your program is designed to get media coverage, connect with influencers, and make a lasting difference in participants’ lives, visit the financial literacy funding page to apply.